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From Keywords to Conversations: The Future of Search Advertising

Posted by adWhite Marketing Team on 9 Jul, 2025
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of users exactly when they were looking for your product or service.
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Topics

SEO, Digital Marketing, Marketing Strategy, Conversion Rate

Is it Time to Bounce the Bounce Rate?

Posted by Taylor White on 11 Sep, 2023
Bounce Rate
Web analytic metrics can range from the essential to the superfluous and everything in between.
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Topics

Digital Marketing, Conversion Rate

Why Landing Pages Can Increase Conversion Rates, Generate More Leads

Posted by Taylor White on 16 Nov, 2021
Landing Page Optimization through Magnifying Glass
The humble landing page, often overlooked in a marketing strategy, is a great way for your business to increase conversion rates and generat...
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Topics

Landing Page, Conversion Rate
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