Small businesses with limited marketing budgets need to be strategic about how they spend their time and resources. Inbound marketing is an approach that helps you get more out of your campaigns without spending more money. Below, we’ll talk about why every small business needs inbound marketing and which tools you can start using today to take advantage of the benefits of this approach to marketing.
Why Every Small Business Needs Inbound Marketing
While traditional or outbound marketing tends to interrupt the consumer by showing them content like billboard or television ads when they don’t want to see them, inbound marketing is different. Through useful content and thoughtful interactions, inbound marketing focuses on helping businesses attract potential customers and build relationships that strengthen brand trust and credibility.
Rather than spending more money on ads, small businesses can attract, convert, close and delight their customers by delivering content that is designed to address their biggest challenges. By aligning your content with your target audience’s needs and interests, you will be able to naturally attract inbound customer traffic to your website.
3 Inbound Marketing Tools for Attracting Quality Leads
Perhaps one of the biggest benefits of using inbound marketing to attract new customers is that you are more likely to get quality leads. Think about it this way: a billboard or television ad is shown to a broad audience, and some of these consumers may not be interested or qualified to purchase your products or services. However, when you create content that is targeted toward a specific audience, the leads you attract are more likely to be interested in what you offer.
Here are just a few inbound marketing tools that you can use to attract more quality leads for your small business:
The design and content on your website will have a significant impact on your search engine optimization (SEO), which affects your visibility on search engines like Google. Your website should be easy to navigate and contain useful content that will help visitors better understand how your brand can help them.
Small businesses also need to consistently create relevant and useful blog content that adds value for their readers. Rather than writing content about your brand or products, consider what information you can provide to help your visitors better understand and solve their greatest challenges.
3. Social Media
Small businesses can also use social media channels like Facebook and Twitter to reach and engage their audience. Social media provides an effective platform for promoting your brand’s content such as blog posts or videos. It is also a vital space for making personal connections with potential customers through engagement activities.
How HubSpot Helps Your Small Business
Managing all the different pieces of your inbound marketing strategy can be difficult, especially if you are new to this type of marketing. That’s where HubSpotcomes in. HubSpot is an inbound marketing and sales software that helps small businesses manage all their inbound marketing efforts from one convenient platform.
HubSpot offers all the tools you need to get started implementing your inbound marketing strategy. The platform allows you to manage your website, email, blogging, social media and landing pages while also helping you improve SEO and gain new customer insights through analytics. Another unique thing about HubSpot is its marketing automation capabilities, which allow you to save time and money by building workflows to automate repetitive tasks like email drip campaigns and lead scoring.
One of the best ways to get started with HubSpot is to work with a HubSpot Certified Agency Partner. An agency partner will work with you to make sure that your inbound marketing strategy is effective and help you optimize marketing automation workflows and other areas of HubSpot to get the most out of the platform. Agency partners can even help you manage areas of your inbound marketing such as search engine optimization or social media management.
Are you ready to reach and convert more customers with inbound marketing? As a Gold HubSpot Certified Agency Partner, adWhite is ready to help you develop an effective inbound marketing strategy and show you how to optimize your HubSpot platform for the best results. Schedule a free consultation today.