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Email Marketing Basics: What to Know and Why It Still Works in 2025

Email is one of the oldest digital marketing channels — and it’s still one of the most effective. While social media algorithms shift and paid ad budgets fluctuate, email continues to deliver a reliable return on investment.
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6 Things Marketers Need to Know: HubSpot’s 2025 Industry Report

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The release of HubSpot’s “The 2025 State of Marketing Report” is a good opportunity to not only take the pulse of marketing today, but the 4...
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How to Set Up Brands (Formerly Business Units) in HubSpot: A Step-by-Step Guide

🗓️ Originally published: March 10, 2025 🔄 Updated: April 21, 2025 — Reflecting HubSpot’s rebrand from “Business Units” to “Brands”
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Social Media Trends 2025

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AI, Short-form Video, Micro and Nano-Influencers, and Content Experimentation are all on the Marketing Radar
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Will ChatGPT Change the Future of SEO?

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ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as e...
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