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The Future of Content Marketing

Forecasting a complex and rapidly evolving topic like the “future of content marketing” can be a bit like shaking a child’s “Magic 8-ball” for an answer – you are likely to get a radically different answer each time. “Depending on who you a...
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Capturing Opt-Ins from Your Content

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In 2020, as much of the world shifted online during the COVID-19 pandemic, digital privacy became a hot topic from passage of the California...
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9 Pitfalls That Can Kill Your Content Marketing

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The COVID-19 pandemic put a hyper-focus on content marketing as businesses seek survival in an increasingly digital-first world.
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More Than Just an SEO Boost, Blog Posts Can Lead to Purchases

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Consider the humble blog post: it has been around long enough that when the phrase “blog” was first coined in 1997, Mark Zuckerberg was youn...
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Video Killed the Radio Star … And Then YouTube Remade Marketing

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On August 1, 1981, fledgling cable channel MTV aired its first ever music video with the cheeky choice being The Buggles “Video Killed the R...
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