Blog

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The Buyer’s Journey: Why & How to Customize Your Content Based on the Customer Lifecycle

The “Buyer’s Journey” refers to the typical process buyer’s go through when purchasing a product or service. It consists of three stages: Awareness Consideration Decision
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Six Ways to Encourage Attention to Detail in Your Organization

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Steve Jobs understood the importance of attention to detail in business better than anyone. He often reminded us, “Details matter, it’s wort...
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Confused about Inbound Marketing? You're Not Alone

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As a kid, I remembering laughing at jokes I didn’t understand, too embarrassed to admit I didn’t get them. Everyone else was laughing so it ...
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Benefits of Incorporating Product Videos Into Your Marketing Strategy

These days, videos are a crucial part of a company’s overall marketing strategy. Businesses of all types and sizes use videos to show produc...
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Another Reason to Get Away: Vacations Increase Productivity in the Workplace

Have you taken – or do you plan to take - a vacation this summer? The day you took off for a dental procedure and binged watched Game of Thr...
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