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6 Benefits of Creating Buyer Personas for Your Business

Posted by Emily O'Shaughnessy on 10 Feb, 2016
Maybe you’ve heard that you need to create buyer personas for your business. They sound helpful and all, so you agree that you probably should. But you’re swamped and busy selling. Why stop to think about customers when you could use that v...
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Inbound Marketing Terms 101

Posted by Emily O'Shaughnessy on 4 Feb, 2016
Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the ...
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Inbound Marketing

How To Determine The Value of Your Marketing Partner/Vendor

Posted by Taylor White on 2 Feb, 2016
I'm pretty intrigued by this subject and it's one of the major reasons our agency is shifting its focus to more inbound marketing and the us...
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adWhite Welcomes Emily O'Shaughnessy as Content Marketing Manager

Posted by Taylor White on 26 Jan, 2016
picture of Emily O'Shaughnessy
adWhite Marketing & Advertising recently hired Emily O’Shaughnessy as Content Marketing Manager. In this role she will manage content creati...
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adWhite news, Content Marketing

What Is Inbound Marketing, Anyway?

Posted by Emily O'Shaughnessy on 26 Jan, 2016
inbound_marketing.jpg
These days, inbound marketing is the leading marketing method for companies that want to grow their business. The most successful organizati...
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Inbound Marketing
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