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Embracing buyer personas: Gaining buy-in across your organization

Posted by Emily O'Shaughnessy on 18 Feb, 2016
Buyer personas are important for organizations, but like many tools they are most effective when embraced by all areas of the business. In some companies, the marketing department (whether that consists of one person or 50) develops and uti...
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Kleenex Video Campaign Strikes Emotional Chord

Posted by Emily O'Shaughnessy on 16 Feb, 2016
man putting a Kleenex up to his eye
A video popped up in my Facebook newsfeed yesterday, shared by a friend with the caption “get your Kleenex ready.” It was exactly the respon...
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Inbound Marketing

6 Benefits of Creating Buyer Personas for Your Business

Posted by Emily O'Shaughnessy on 10 Feb, 2016
Maybe you’ve heard that you need to create buyer personas for your business. They sound helpful and all, so you agree that you probably shou...
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Inbound Marketing Terms 101

Posted by Emily O'Shaughnessy on 4 Feb, 2016
Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the ...
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Inbound Marketing

How To Determine The Value of Your Marketing Partner/Vendor

Posted by Taylor White on 2 Feb, 2016
I'm pretty intrigued by this subject and it's one of the major reasons our agency is shifting its focus to more inbound marketing and the us...
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