Blog

Should You Use Long Form or Short Form Content?

Posted by Emily O'Shaughnessy on 1 Mar, 2016
Long Form vs. Short Form This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for their business to post long, detailed content or consistently put out shorter, easily skimmed posts. ...
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Need Help With Video Content Creation? Win A Book of Timeless Advice

Posted by Emily O'Shaughnessy on 24 Feb, 2016
It's throwback Thursday, and we're throwing it back to 1957 with a fun vintage giveaway! I highlight it here in this quick video, but if you...
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Responsive Web Design Benefits

Posted by Emily O'Shaughnessy on 23 Feb, 2016
Resonsive Web Design (RWD) describes a website that adapts or “responds” to the device on which it’s being viewed. For example, the below we...
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Embracing buyer personas: Gaining buy-in across your organization

Posted by Emily O'Shaughnessy on 18 Feb, 2016
Buyer personas are important for organizations, but like many tools they are most effective when embraced by all areas of the business. In s...
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Kleenex Video Campaign Strikes Emotional Chord

Posted by Emily O'Shaughnessy on 16 Feb, 2016
man putting a Kleenex up to his eye
A video popped up in my Facebook newsfeed yesterday, shared by a friend with the caption “get your Kleenex ready.” It was exactly the respon...
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