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man putting a Kleenex up to his eye

Kleenex Video Campaign Strikes Emotional Chord

Posted by adWhite Marketing Team on 16 Feb, 2016
A video popped up in my Facebook newsfeed yesterday, shared by a friend with the caption “get your Kleenex ready.” It was exactly the response the brand wanted. This particular video was created by Kleenex as part of its “Messages of Care” ...
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Inbound Marketing

6 Benefits of Creating Buyer Personas for Your Business

Posted by adWhite Marketing Team on 10 Feb, 2016
Maybe you’ve heard that you need to create buyer personas for your business. They sound helpful and all, so you agree that you probably shou...
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Inbound Marketing Terms 101

Posted by adWhite Marketing Team on 4 Feb, 2016
Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the ...
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Inbound Marketing

How To Determine The Value of Your Marketing Partner/Vendor

Posted by Taylor White on 2 Feb, 2016
I'm pretty intrigued by this subject and it's one of the major reasons our agency is shifting its focus to more inbound marketing and the us...
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adWhite Welcomes Emily O'Shaughnessy as Content Marketing Manager

Posted by Taylor White on 26 Jan, 2016
picture of Emily O'Shaughnessy
adWhite Marketing & Advertising recently hired Emily O’Shaughnessy as Content Marketing Manager. In this role she will manage content creati...
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adWhite news, Content Marketing
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