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6 Tips for Turning Your Passion Into a Successful Business

Posted by adWhite Marketing Team on 8 Mar, 2016
Do what you love and love what you do. How often have we heard this line? Or its familiar cousin: “if you love what you do, you’ll never work a day in your life.” Maybe that’s true for small percentage, but for the rest of us, even if we’re...
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Should You Use Long Form or Short Form Content?

Posted by adWhite Marketing Team on 1 Mar, 2016
Long Form vs. Short Form This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for t...
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Need Help With Video Content Creation? Win A Book of Timeless Advice

Posted by adWhite Marketing Team on 24 Feb, 2016
It's throwback Thursday, and we're throwing it back to 1957 with a fun vintage giveaway! I highlight it here in this quick video, but if you...
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Responsive Web Design Benefits

Posted by adWhite Marketing Team on 23 Feb, 2016
Resonsive Web Design (RWD) describes a website that adapts or “responds” to the device on which it’s being viewed. For example, the below we...
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Embracing buyer personas: Gaining buy-in across your organization

Posted by adWhite Marketing Team on 18 Feb, 2016
Buyer personas are important for organizations, but like many tools they are most effective when embraced by all areas of the business. In s...
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