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Ice Cream Social Tips and Tricks

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Trade Show Spotlight

Trade shows and special events can seem daunting when it comes to making your brand stand out on social media; while you want to spark buzz,...
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The Art of the (virtual) Elevator Speech

An elevator speech at networking events is a key part of managing your message and spreading it to others. This concept is no less important...
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Social Media Demographics: Who’s Using Which Sites?

In our last post, we challenged you to use demographics to target your market on social media. If you’re still puzzled on where to find gene...
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How to Use Social Media to Target Your Market

“Target your market” is a topic discussed quite often… but many business owners still do not understand what that actually means. To level t...
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