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Smiles All Around - Streamlined Marketing Helps Practice Grow (CASE STUDY)

Company Profile
Northwest Oral & Maxillofacial Surgery specializes in the removal of wisdom and diseased teeth; and the preparation for and placement of dental implants. They diagnose and treat pathological and cosmetic problems, as well as other diseases and injuries of the face, mouth, dentition, jaws and neck. The practice consists of 8 board-certified doctors who practice at 6 different locations across the north Houston area.

Challenges
Northwest Oral & Maxillofacial Surgery did not have a responsive website. Their SEO score was poor and their online presence was not formidable. They also did not have an effective way to gather, store and access information on new leads.

Solution
adWhite built and launched a new streamlined, responsive website and began implementing an inbound marketing strategy in July of 2017. We shifted their print ad budget toward HubSpot Marketing Software and ongoing Google Ad Campaigns. Additionally, we began creating and circulating unique content for them online in the form of blogs, landing pages and social media.

The Results

  • Website visits increased by 597.69% in one year (March 2018 – February 2019).
  • Organic Search visits increased by 1,177.89% in one year (March 2018 – February 2019).
  • 618 New Contacts were obtained in 2018 – 274 of them came from Organic Search 

Northwest Oral & Maxillofacial Surgery loves adWhite. Taylor and his team are awesome -- very knowledgeable, creative and super responsive! Shortly after we started using HubSpot we began to see the outstanding benefits including increased website traffic, increased number of leads that are specifically looking for our services and ultimately, an increased number of patients.

Tracey Carlson, Northwest Oral & Maxillofacial Surgery

View the Complete Case Study

Morgan Tate

About the author - Morgan Tate

Account Manager, Instagram hotshot, BBQ fan and Red Raider