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Five Email Strategies that Will Give You the Edge Over the Competition

Businesses looking for a cost-effective marketing advantage in an economy roiled by the COVID-19 pandemic can still find the best bang for their buck with an effective email campaign. Before coronavirus became ubiquitous, email was a wise i...
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Make Sure Your Email Marketing is Clicking: CTR is a Key Metric

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Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hop...
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Now is the Time to Improve Your Online Presence

In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that ...
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Email Shows Its Resiliency During COVID-19 Pandemic

In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundit...
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Dark Mode in Email Clients

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Dark mode has come to email clients. I first noticed it in my iPhone on Outlook. It's a feature I have been wanting to use in my phone since...
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