Small Business and the CCPA
The shift in power in the marketplace from seller to buyer is widely understood. But in 2020 consumers in California are gaining even more control with the California Consumer Privacy Act (CCPA) that ...
Marketing Insights
Tailored marketing that grows with your business
Marketing a Must in 2020
We keep seeing predictions for a recession in 2020. We’re also reading conflicting opinions on whether or not the recession is avoidable.With many CFO’s (smartly) strategizing ways to cut costs, we ...
B2B Marketing is Becoming More Like B2C Marketing
Business to business marketing, or B2B, has long used different marketing techniques to appeal to businesses to entice them to purchase their products or services compared to the techniques that are ...
Establish Marketing Habits
We all have habits. Some good and some bad. The Internet is filled with articles about the importance of habits, how to establish habits, which habits make you more productive and so on. I want to ...
adWhite Named Finalist for Lone Star College Small Business of the Year
We were recently informed that we've been named as one of three finalists for the 2019 Small Business of the Year by the Lone Star College-Small Business Development Center Advisory Council.
10 Client Types You May Want to Avoid
It’s a familiar story, repeated over and over again: you get a new client, you’re excited to work with them, you know exactly how to solve their problems. They’re excited to work with you, eager to ...