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Calculating Customer Acquisition Costs is Essential to Your Business

Posted by adWhite Marketing Team on 23 Nov, 2020
If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs (CAC).
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Topics

Small Business Marketing, Sales & Marketing Alignment

Changing Up Your Website Perspective

Posted by Katie Clymer on 24 Sep, 2020
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Whenever we have clients reach out to us asking us for a refresh or website update we like to take take a step back and review their online ...
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Topics

Small Business Marketing

Permission-Based Marketing That Works

Posted by Taylor White on 28 Aug, 2020
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Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get t...
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Topics

Small Business Marketing, Digital Marketing

Now is the Time to Improve Your Online Presence

Posted by Taylor White on 17 Jul, 2020
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that ...
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Topics

Content Marketing, Small Business Marketing, Email Marketing, Digital Marketing

Am I Eligible for COVID-19 Google Ad Credits?

Posted by Morgan Tate on 16 Apr, 2020
As the COVID-19 pandemic is sweeping the globe it’s affecting businesses worldwide – especially small to medium-sized businesses. According ...
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Topics

Small Business Marketing, Google
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The Woodlands, Houston, TX

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