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Web Accessibility Lawsuits Against Businesses of All Sizes on the Rise

Businesses across America, from Domino’s Pizza to Home Depot to Wells Fargo have been the targets in recent years of web accessibility lawsuits, but it is not just large companies with deep pockets at risk as Main Street is as vulnerable as...
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TikTok Influencers Provide Brands A Powerful B2C Marketing Channel

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TikTok, launched on the world stage less than three years ago, has become a go-to marketing channel for B2C brands, especially those looking...
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Reaching Your Audience Through the Power of Social Media Marketing

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Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a ...
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Calculating Customer Acquisition Costs is Essential to Your Business

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If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping...
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Five Ways to Rank Higher on Google

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Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better c...
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