Blog

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TikTok Influencers Provide Brands A Powerful B2C Marketing Channel

TikTok, launched on the world stage less than three years ago, has become a go-to marketing channel for B2C brands, especially those looking to reach millennials and Gen Z consumers. “TikTok’s authentic nature has indelibly changed the soci...
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Reaching Your Audience Through the Power of Social Media Marketing

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Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a ...
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Calculating Customer Acquisition Costs is Essential to Your Business

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If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping...
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Five Ways to Rank Higher on Google

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Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better c...
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Elements of Inbound Marketing: Content is King

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When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll ou...
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