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Calculating Customer Acquisition Costs is Essential to Your Business

Posted by adWhite Marketing Team on 23 Nov, 2020
If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs (CAC).
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Topics

Small Business Marketing, Sales & Marketing Alignment

Five Ways to Rank Higher on Google

Posted by adWhite Marketing Team on 18 Nov, 2020
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Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better c...
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Topics

SEO, Digital Marketing, Google

Elements of Inbound Marketing: Content is King

Posted by adWhite Marketing Team on 20 Oct, 2020
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When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll ou...
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Topics

Inbound Marketing, Content Marketing, Digital Marketing

Mapping Your Marketing Strategy With Data

Posted by adWhite Marketing Team on 11 Aug, 2020
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Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a ...
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Topics

Inbound Marketing, Digital Marketing

Your Strategy Should Include a Digital Sales Kit

Posted by adWhite Marketing Team on 25 Jun, 2020
The COVID-19 global pandemic has made face-to-face meetings and firm handshakes an endangered species for the foreseeable future, so your sa...
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Topics

Digital Marketing, Sales & Marketing Alignment
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