Social Media Marketing Terminology Breakdown: A to Z
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents, and to just about everyone else in the world.
Marketing Insights
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Social Media Verification: Should Your Brand Seek the Checkmark?
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received what was typically a coveted blue check mark.
Social Media Trends for 2023: How Small Businesses Can Land Customers
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, like fishing, we have to figure out what type of fish we want ...
TikTok: The Sound of Gen Z Using Social Media over Search Engines
Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we discover new places and products.
Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is ...
Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware, you just might be showing your age!