As the COVID-19 pandemic is sweeping the globe it’s affecting businesses worldwide – especially small to medium-sized businesses. According to these statistics, there are 30.2 million small businesses in the U.S. – that makes up about 99.7% of all business in America - that employ around 59 million people. After looking at those numbers it’s clear to see how important it is to our community and economy to support small businesses.
Dynamic search ads are a type of ad that focuses on the content of your website. Google uses what they call a “Googlebot” to crawl the website, identify the page that best matches the term being searched for, and then automatically populates a full ad (headline and copy) that links to the page on your website.