On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and credit related ads. According to Google, they are making the updates in “… an effort to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.”
What Are Google Shopping Ads?
Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the page for product searches on Google, and they show up in Google Shopping search results. Mainly these ads consist of an image of the product, its price and the brand name — but you can also include reviews, shipping information and promotions.
Running Google Ads is not easy. There are many moving parts that need to be constantly monitored and tweaked in order to get the most out of your ads. Most of the time, given you know what you’re doing, campaigns will run smoothly, but every now and then they can hit a random bump in the road. Sometimes the bumps are small, and sometimes the bumps are bigger and you need a little help getting over them.
Are you seeing new website sessions that appear to be coming from a Google Ad campaign that's been paused or has ended? You're not alone. If you use any sort of tool or software to track your website traffic, like Google Analytics or HubSpot, then you've probably experienced this at some point.
We've certainly noticed it on more than one occasion, so we decided to get to the bottom of it once and for all.
There are a few situations that can cause this to happen. Here's what we found: