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TikTok: The Sound of Gen Z Using Social Media over Search Engines

Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we discover new places and products.
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Pro Tips for Social Media Marketing on Instagram

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Instagram now boasts 1.3 billion users worldwide, making social media marketing on the platform a must for businesses of all sizes, from Wal...
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Instagram: Photo-Sharing App to Key Platform; What Brands Need to Know

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If your lasting impression of Instagram is of carefully cropped shots of amazing sunsets, exotic locales, sizzling celebrities, scrumptious ...
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TikTok Influencers Provide Brands A Powerful B2C Marketing Channel

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TikTok, launched on the world stage less than three years ago, has become a go-to marketing channel for B2C brands, especially those looking...
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Leverage the Impact of Social Media

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You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing...
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