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How Social Media is Shifting Sales and Business

Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pandemic, social media wielded a significant influence on consumers' purchasing habits.
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TikTok: The Sound of Gen Z Using Social Media over Search Engines

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Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we dis...
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Pro Tips for Social Media Marketing on Instagram

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Instagram now boasts 1.3 billion users worldwide, making social media marketing on the platform a must for businesses of all sizes, from Wal...
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Instagram: Photo-Sharing App to Key Platform; What Brands Need to Know

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If your lasting impression of Instagram is of carefully cropped shots of amazing sunsets, exotic locales, sizzling celebrities, scrumptious ...
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TikTok Influencers Provide Brands A Powerful B2C Marketing Channel

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TikTok, launched on the world stage less than three years ago, has become a go-to marketing channel for B2C brands, especially those looking...
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