TikTok: The Sound of Gen Z Using Social Media over Search Engines
Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we discover new places and products.
Marketing Insights
Tailored marketing that grows with your business
Pro Tips for Social Media Marketing on Instagram
Instagram now boasts 1.3 billion users worldwide, making social media marketing on the platform a must for businesses of all sizes, from Wall Street to Main Street.
Instagram: Photo-Sharing App to Key Platform; What Brands Need to Know
If your lasting impression of Instagram is of carefully cropped shots of amazing sunsets, exotic locales, sizzling celebrities, scrumptious food, and good doggos, then you need to check the app out ...
TikTok Influencers Provide Brands A Powerful B2C Marketing Channel
TikTok, launched on the world stage less than three years ago, has become a go-to marketing channel for B2C brands, especially those looking to reach millennials and Gen Z consumers. “TikTok’s ...
Leverage the Impact of Social Media
You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at one particular ...
The Evolution of the Agency Model
You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at the agency ...