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Inbound Marketing Terms 101

Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the world.

When you get a group of accountants (or doctors, engineers, chefs, athletes, etc.) talking business in a room it can sound like another language. Marketers are no exception.

Admittedly, us marketing nerds get so excited about things like SEO, CTAs, CACs, LPs and responsive design that we sometimes forget those terms aren’t common knowledge.

How To Determine The Value of Your Marketing Partner/Vendor

I'm pretty intrigued by this subject and it's one of the major reasons our agency is shifting its focus to more inbound marketing and the use of marketing automation software (for adWhite that software is HubSpot).

In my opinion, while relationships are still important – and always will be – they are no longer the single most important factor to why businesses select marketing partners. I believe relationships should still be a major factor in how you choose your marketing vendor and why you choose them, but there are other important aspects to consider.

adWhite Welcomes Emily O'Shaughnessy as Content Marketing Manager


adWhite Marketing & Advertising recently hired Emily O’Shaughnessy as Content Marketing Manager. In this role she will manage content creation, distribution and inbound marketing for adWhite and its clients.

What Is Inbound Marketing, Anyway?

These days, inbound marketing is the leading marketing method for companies that want to grow their business. The most successful organizations have embraced the inbound method to attract prospects, convert leads, build relationships and ultimately increase sales.

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