We’ve all visited websites on our phones that are maddening to use: text that’s too small to read, large images that are cut off, tiny navigation that’s nearly impossible to find and use. And when you encounter a site that’s not user-friendly, what do you do? You close it and find a competitor’s site.
Kurk Homes is a Third-Generation, Full-Service, Custom, Build on Your Land company that has been designing and building custom dream homes for nearly 30 years. One of an exclusive group of builders chosen for the Southern Living Custom Builder Program in New Braunfels, Magnolia and Huntsville, Texas, Kurk Homes is the only Southern Living Custom Builder to have a 20-year structural warranty. www.kurkhomes.com
We were among the 24,000+ Marketers from 100+ countries that came together in Boston September 3-6 to attend the most remarkable business event hosted by HubSpot.
Founded by Brian Halligan and Dharmesh Shah in 2006, HubSpot is a developer and marketer of software products for inbound marketing and sales. It’s focus is on helping companies reach their customers by providing meaningful, timely, and relevant content. The company started off as a world-class marketing technology that provided tools for social media marketing, content management, web analytics and search engine optimization. However, as the company grew, it now also provides sales enablement tools as well as brand new roll out of “Service Hub” in 2018 that allowed the integration of customer service, sales, and marketing. Isn’t that cool?
As a client account manager at adWhite, I spend a majority of my day working with various clients as a critical part of their marketing efforts. By utilizing the marketing automation software, HubSpot, I am able to market more effectively using various online channels.
This is the new generation of marketing: generate more leads, increase revenue and improve your clients' ROI — all while having a dedicated strategy through the use of content creation, website design, email marketing, sales enablement and website optimization, along with brand and social media management.
As the Finance and HR Director at adWhite, I have more of an observatory role in the execution of the inbound marketing activities that take place here. Although I am not hands on in the work that relates directly to our client’s marketing, I am very interested in the results of our efforts. Specifically, I like to be a part of measuring the success of the effort we are putting into inbound marketing.