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Influencer Marketing: Who's Influencing Who & How It Matters for Your Business

Chances are, if you follow anyone on social media then you have been influenced at least once or twice to try something. It could have been by someone you follow on Facebook, Instagram, SnapChat, YouTube, or any other social media platform. Whether it was to try a product or an activity, you may not have known at the time that the “influence” on you was intentional, but it was. Completely. Intentional. It's a subtle but not-so subtle marketing technique called Influencer Marketing, and for anyone wanting to promote their brand in 2017 and beyond, it's becoming an important part of a business's digital marketing strategy.

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