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4 Tips for Your Virtual Trade Show Booth

Posted by Becca McPhail on 25 Jan, 2021
For many industries, especially in the B2B community, trade shows were the backbone of networking and sales. They offered a unique opportunity to bring products and technology to the marketplace first hand. Tens of thousands of dollars were...
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Topics

Inbound Marketing, Marketing Strategy

Spreading Cheer: A 2020 Holiday Gift Guide

Posted by Becca McPhail on 3 Dec, 2020
lady wearing a red and white striped sweater holding a gift
As we officially enter the Season of Giving, this year feels undeniably different. While deep down we all have something to be grateful for,...
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3 Office Party Alternatives for 2020

Posted by Becca McPhail on 30 Nov, 2020
person holding a cup of coffee using their laptop
The holiday office party - like a good Mad Libs story, includes excitement and anticipation, but can quickly veer into cringe-worthy. With m...
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Instagram: an Indispensable Element of Inbound Marketing

Posted by Becca McPhail on 2 Nov, 2020
iPhone with Instagram icon on the screen
In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. T...
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Topics

Inbound Marketing, Social Media

The Rule of Seven: A Marketing Classic

Posted by Becca McPhail on 16 Sep, 2020
high school track with hurdles and runners
For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven...
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Topics

Digital Marketing, Sales & Marketing Alignment
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