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How Buyer Personas Humanize Your Communications

Posted by Becca McPhail on 1 May, 2020

The new decade changed the world quickly, and in ways many didn’t or couldn't predict. Now we’re all doing our best to adapt, adjust, and attend to business in a way that is efficient, compassionate, and human. Crafting messages that mainta...

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Inbound Marketing

Netflix's 'The Circle' Is Even More Relatable Today

Posted by Becca McPhail on 20 Mar, 2020

The second week of March (before many felt driven to quarantine), my family was out of town enjoying Spring Break, without me. I tried to ta...

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Social Media

What Will They Say in the Year 2120?

Posted by Becca McPhail on 17 Mar, 2020

From the Bubonic Plague to Ford’s invention of the assembly line, the way society progresses relies on pivotal events; sometimes intentional...

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Why We Love HubSpot: Learning Academy

Posted by Becca McPhail on 4 Feb, 2020

We’ve shared before how much we love HubSpot, and we were proud to announce in 2018 that adWhite is a Platinum agency. HubSpot is so much mo...

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HubSpot

Is Your Trade Show Strategy Social?

Posted by Becca McPhail on 21 Jan, 2020

The other day my husband sent me an email highlighting dates to mark on my calendar. Not the kind where I get to hire a sitter and break out...

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Social Media, Inbound

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Blog

How Buyer Personas Humanize Your Communications

Netflix's 'The Circle' Is Even More Relatable Today

What Will They Say in the Year 2120?

Why We Love HubSpot: Learning Academy

Is Your Trade Show Strategy Social?

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