Becca McPhail

Becca approaches each challenge with a cup of coffee and a smile. When she isn't wearing her Digital Marketing Coordinator hat at adWhite, you'll probably find her building elaborate LEGO sets with her boys or planning the next family escape to Disney. She dreams of one day becoming a beekeeper.
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Recent Posts

Netflix's 'The Circle' Is Even More Relatable Today

The second week of March (before many felt driven to quarantine), my family was out of town enjoying Spring Break, without me. I tried to take advantage of my free time. I read an entire book, drank a cup of coffee before it got cold, completed some neglected house projects, and then I went wild and headed down to the DMV for my Real ID. After all that I felt productive, fresh, and ready to welcome home my tribe; but there were still 4 days to fill.

What Will They Say in the Year 2120?

From the Bubonic Plague to Ford’s invention of the assembly line, the way society progresses relies on pivotal events; sometimes intentional and other times not. While we are still adjusting to changes due to COVID-19 and unsure of what the next six months will look like, I can’t help but wonder what history books will say about this time 100 years from now.  How will this pandemic affect the way we work and shop, where we choose to live, and more?

Why We Love HubSpot: Learning Academy

We’ve shared before how much we love HubSpot, and we were proud to announce in 2018 that adWhite is a Platinum agency.  HubSpot is so much more than a CRM; in fact it is full of features that assist in aligning your Marketing, Sales, and Service teams in order to fully engage and delight your contacts.

Is Your Trade Show Strategy Social?

The other day my husband sent me an email highlighting dates to mark on my calendar. Not the kind where I get to hire a sitter and break out my long-forgotten cocktail dress. Quite the opposite - these are dates he’ll be out of town attending various trade shows and I’ll be flying solo.

Setting Goals not Resolutions in 2020

With 2019 coming to a close and a fresh new decade on the horizon I’m taking stock of what was accomplished and sketching out ways I hope to grow and improve in 2020. Now you’re probably nodding your head and thinking, ‘okay, you’re writing resolutions. So what?’ But here’s the thing, I’m NOT writing resolutions! I’m writing goals – and SMART ones at that.