Marketing Insights

Posted by Becca McPhail on July 1, 2020

The marketing world moves fast. When it comes to trends and best practices it can be overwhelming to keep up. That’s probably why you hired (or are considering hiring) a dedicated team of marketing ...

Posted by Becca McPhail on May 18, 2020

My mom was really good at getting information out of me when I was a teenager. And that’s because she didn’t pounce on me the minute I walked in the door after school and pepper me with a ...

Posted by Becca McPhail on May 5, 2020

Happy birthday LinkedIn! After 17 years this platform has continued to grow exponentially. After reaching 100,000 members in its first year, LinkedIn now has 630 million users. Yet this social media ...

Posted by Becca McPhail on May 1, 2020

The new decade changed the world quickly, and in ways many didn’t or couldn't predict. Now we’re all doing our best to adapt, adjust, and attend to business in a way that is efficient, compassionate, ...

Posted by Becca McPhail on March 20, 2020

The second week of March (before many felt driven to quarantine), my family was out of town enjoying Spring Break, without me. I tried to take advantage of my free time. I read an entire book, drank ...

Posted by Becca McPhail on March 17, 2020

From the Bubonic Plague to Ford’s invention of the assembly line, the way society progresses relies on pivotal events; sometimes intentional and other times not. While we are still adjusting to ...