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The History and Importance of Website Accessibility Standards

Posted by Taylor White on 16 Aug, 2021

Making sure your business website is accessible to those with disabilities is not only morally and ethically the right thing to do but it can help you avoid legal trouble while building brand loyalty by making your products and services eas...

Topics

Website Design, Website Accessibility

Resurgence of QR Codes and Why This Matters for Your Marketing

Posted by Taylor White on 13 Aug, 2021

Prior to the COVID-19 pandemic QR codes seemed a bit silly or superfluous. QR codes were in worldwide use before the dawn of the new millenn...

Topics

Digital Marketing

Core Web Vitals Explained

Posted by Taylor White on 4 Aug, 2021

Google will complete an algorithm update by the end of August 2021 that will incorporate new user experience (UX) metrics into its page expe...

Topics

Website Design

5 Essential Social Media Marketing Tips Your Brand Should Focus On

Posted by Taylor White on 28 Jul, 2021

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There may have been a time when you could afford to delegate your neglected social media marketing to the summer intern and hope they came u...

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Social Media

Gated vs. Ungated Content: What is Right for Your Business

Posted by Taylor White on 20 Jul, 2021

adWhite marketing gated or ungated content decision photo of locked gate

Google inbound marketing trends and you might believe that “gated content is dead” or at least quickly becoming as obsolete as landlines, DV...

Topics

Inbound Marketing, Content Marketing

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Blog

The History and Importance of Website Accessibility Standards

Resurgence of QR Codes and Why This Matters for Your Marketing

Core Web Vitals Explained

5 Essential Social Media Marketing Tips Your Brand Should Focus On

Gated vs. Ungated Content: What is Right for Your Business

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