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Permission-Based Marketing That Works

Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work. Permission-based marketing means that consumers want to hear from you. They have...
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Now is the Time to Improve Your Online Presence

In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that ...
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Email Shows Its Resiliency During COVID-19 Pandemic

In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundit...
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Executing Your Crisis Communication Plan in the Face of COVID-19

One of our favorite business quotes is from President Dwight D. Eisenhower who said he learned in the Army that “plans are worthless, but pl...
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Now is the Time to Throttle-Up Your Marketing

It is hard to imagine that in just two months we went from “business as usual” and a roaring economy to a country where 95 percent of Americ...
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