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adWhite marketing Tale of the CMS Tape: HubSpot vs WordPress Two Girls Working on Laptop in Front of Windo

Tale of the CMS Tape: HubSpot vs. WordPress

While WordPress may be the most popular content management system (CMS) for websites in the world, the open-source platform is being challenged by worthy alternatives such as HubSpot's CMS. According to an August 23, 2021 article by WPBegin...
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Video Killed the Radio Star … And Then YouTube Remade Marketing

adWhite Video Killed the Radio Star … And Then YouTube Remade Marketing Studio With Mic, Headphones, Computer
On August 1, 1981, fledgling cable channel MTV aired its first ever music video with the cheeky choice being The Buggles “Video Killed the R...
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On-page SEO vs. Off-page SEO Primer

adWhite On-page SEO vs. Off-page SEO Primer Marketing Keywords in Black SEO Bold in Red Highlighted by a Magnifying Glass
In the past 18 months the COVID-19 pandemic has accelerated the world’s shift online, making SEO more important than ever as even those bric...
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The History and Importance of Website Accessibility Standards

adWhite History and Importance of Website Accessibility Standards Man Using Specially Designed Keyboard
Making sure your business website is accessible to those with disabilities is not only morally and ethically the right thing to do but it ca...
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Resurgence of QR Codes and Why This Matters for Your Marketing

adWhite Resurgence of QR Codes and Why This Matters for your Marketing Image of Phone Scanning QR Code on Restaurant Table
Prior to the COVID-19 pandemic QR codes seemed a bit silly or superfluous. QR codes were in worldwide use before the dawn of the new millenn...
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