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COVID-19 Pandemic Drives Marketing Dollars to Digital Strategies

Posted by Taylor White on 24 Feb, 2021
Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a safe bet that dollars will continue to flow towards digital strategies. We know that both companies an...
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Topics

Social Media, Digital Marketing

Email Remains a B2B Priority as Pandemic Stretches into 2021

Posted by Taylor White on 9 Feb, 2021
Two ladies talking to one another while sitting at their office desks.
Any hope B2B sales and marketing could return to normalcy in 2021 took a hit in January when CES, the largest trade show in North America, w...
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Topics

Email Marketing

Five Email Strategies that Will Give You the Edge Over the Competition

Posted by Taylor White on 13 Jan, 2021
smiling lady with laptop - typing with index finger
Businesses looking for a cost-effective marketing advantage in an economy roiled by the COVID-19 pandemic can still find the best bang for t...
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Topics

Inbound Marketing, Email Marketing

The Importance of Customer Experience on Your Website

Posted by Taylor White on 18 Dec, 2020
lady holding her iPhone in one hand, coffee in the other
In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference ...
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Topics

Digital Marketing, Inbound

The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020
laptop on a desk with B2B on the screen
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a...
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Topics

Digital Marketing, marketing strategy
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