Capturing Opt-Ins from Your Content
In 2020, as much of the world shifted online during the COVID-19 pandemic, digital privacy became a hot topic from passage of the California Privacy Rights Act (CPRA) to the European Union’s ...
Marketing Insights
Tailored marketing that grows with your business
Why Landing Pages Can Increase Conversion Rates, Generate More Leads
The humble landing page, often overlooked in a marketing strategy, is a great way for your business to increase conversion rates and generate more leads. “Since landing pages are tailored to customer ...
9 Pitfalls That Can Kill Your Content Marketing
The COVID-19 pandemic put a hyper-focus on content marketing as businesses seek survival in an increasingly digital-first world.
More Than Just an SEO Boost, Blog Posts Can Lead to Purchases
Consider the humble blog post: it has been around long enough that when the phrase “blog” was first coined in 1997, Mark Zuckerberg was young enough to be celebrating his Star Wars-themed bar ...
Tale of the CMS Tape: HubSpot vs. WordPress
While WordPress may be the most popular content management system (CMS) for websites in the world, the open-source platform is being challenged by worthy alternatives such as HubSpot's CMS. According ...
Video Killed the Radio Star … And Then YouTube Remade Marketing
On August 1, 1981, fledgling cable channel MTV aired its first ever music video with the cheeky choice being The Buggles “Video Killed the Radio Star”. While this bit of programming prophecy 40 years ...