The shift in power in the marketplace from seller to buyer is widely understood. But in 2020 consumers in California are gaining even more control with the California Consumer Privacy Act (CCPA) that took effect on the first of this month.
THE WOODLANDS, TX -- Taylor White, founder of adWhite Marketing & Design, is proud to announce that LJF Marketing Advertising & Public Relations will be under the adWhite marketing & design umbrella effective January 2, 2020. adWhite has acquired the LJF Marketing brand and will employ the LJF creative marketing team.
If your website is not up to snuff, your business is missing out on countless opportunities with consumers. Unfortunately, far too many businesses have websites that read like a boring brochure, causing them to lose customers to the competition. If your company falls into this category, it is time to take your website to the next level. Below are some tips to help you create a website that generates leads and maximizes profitability.
We keep seeing predictions for a recession in 2020. We’re also reading conflicting opinions on whether or not the recession is avoidable.With many CFO’s (smartly) strategizing ways to cut costs, we offer reasons why digital marketing shouldn’t be a focus of those cuts.
Business to business marketing, or B2B, has long used different marketing techniques to appeal to businesses to entice them to purchase their products or services compared to the techniques that are used with business to consumer marketing, or B2C. However, business to business marketing is changing, and many of the strategies and techniques that are used in business to consumer marketing are starting to be expected by businesses. Here are a few of the ways in which B2B marketing is becoming more like B2C marketing.