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Digital Marketing Attribution

Optimize Your Marketing Strategy with Attribution

Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of an inexperienced pasta cook and desperately toss ideas against the wall to see what sticks.
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Social Media Trends for 2023: How Small Businesses Can Land Customers

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If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, li...
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LinkedIn Ads Can Be a Powerful Way to Advertise Your Business

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With Spotify currently amid a social media flap it seems that no app or platform has resisted the urge to wittingly, or unwittingly, touch t...
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HubSpot Introduces New Features and Updates to Its CRM Platform

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HubSpot’s annual marketing shindig in Boston has grown over the years from 2,800 attendees bopping to Cyndi Lauper in its inaugural year in ...
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Tale of the CMS Tape: HubSpot vs. WordPress

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While WordPress may be the most popular content management system (CMS) for websites in the world, the open-source platform is being challen...
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