Putting “Public” Back in Public Relations
When your public relations plan is considered, it’s important to recognize different facets of public relations – public speaking, press releases, social media and crisis management, to name a few. ...
Marketing Insights
Tailored marketing that grows with your business
Set Clear Goals for Success in 2020
The New Year is often heralded as the perfect time for change. Businesses often need the wake up call to refocus and reconnect on why they do what they do.
Think Brand Consistency for 2020
It’s January; and this January market not only a new year, but a new decade! As your company begins planning, take the time to discuss where your brand is (not just your company’s billings). Your ...
Message Crafting in the Midst of March
In the craziness of work, life, numerous tasks and even Spring Break, we often forget the main reason we do everything we do. The same is true of companies – it’s easy to neglect the purpose behind ...
Reassessing Your Social Media Plan
Social media trends are constantly changing, so it is a wise idea to look at your social media plan every so often to see if you are keeping up with the trends. If you don’t try to capitalize on ...
The Art of the (virtual) Elevator Speech
An elevator speech at networking events is a key part of managing your message and spreading it to others. This concept is no less important in the realm of social media, while it may seem difficult ...