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Marketing Research Done Right - Getting to Know Your Audience

When you are thinking of conducting market research for your company, it’s important to do it the right way. You may fondly reflect on research projects in school. While times may have changed a bit since then, the steps you took will help ...
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5 Marketing Ideas for the Next Normal

As a strategist working in the field of digital marketing, the hit of COVID-19 presented both opportunities and challenges. As remote work s...
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In House vs. Agency Marketing – what is best for you?

Congrats! Your business has grown (or you’re just now starting!) and you’re in decision mode: Do you hire an in-house marketing team or enga...
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Putting “Public” Back in Public Relations

When your public relations plan is considered, it’s important to recognize different facets of public relations – public speaking, press rel...
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Set Clear Goals for Success in 2020

The New Year is often heralded as the perfect time for change. Businesses often need the wake up call to refocus and reconnect on why they d...
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