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The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a disaster and 2021 will not be much better. As the COVID-19 pandemic second wave crests, with more l...
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Topics

Digital Marketing, Marketing Strategy

Measurement for Marketing Success: HubSpot Revenue Attribution Tool

Posted by Sarah Tsai on 4 Nov, 2020
1. pie graph 2. blue background with icons and the words
Advanced marketers today can measure the following based on a well-defined buyer persona.
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Topics

HubSpot, Growth Marketing, Marketing Strategy

Three Elements of an Inbound Marketing Message

Posted by Becca McPhail on 1 Sep, 2020
the words
A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept...
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Topics

Inbound Marketing, Marketing Strategy

Marketing Research Done Right - Getting to Know Your Audience

Posted by adWhite Marketing Team on 5 Jun, 2020
When you are thinking of conducting market research for your company, it’s important to do it the right way. You may fondly reflect on resea...
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Topics

Social Media, Marketing Strategy

5 Marketing Ideas for the Next Normal

Posted by Sarah Tsai on 3 Jun, 2020
As a strategist working in the field of digital marketing, the hit of COVID-19 presented both opportunities and challenges. As remote work s...
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Topics

HubSpot, Digital Marketing, Marketing Strategy
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