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What is the Value of Having a Blog?
One thing our clients ask us all the time is whether or not they should have a blog. To some people a blog seems like an unnecessary addition to a website and they don't see the value it can bring to ...
Marketing Insights
Tailored marketing that grows with your business
4 Tips for Your Virtual Trade Show Booth
For many industries, especially in the B2B community, trade shows were the backbone of networking and sales. They offered a unique opportunity to bring products and technology to the marketplace ...
Understanding Social Media KPIs
Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need to measure your social media campaigns and understand if ...
The Pandemic Has Changed B2B Sales Forever
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a disaster and 2021 will not be much better. As the COVID-19 ...
Measurement for Marketing Success: HubSpot Revenue Attribution Tool
Advanced marketers today can measure the following based on a well-defined buyer persona.
Three Elements of an Inbound Marketing Message
A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept to get excited about – whose lizard brain doesn’t tingle ...