Blog

Think Brand Consistency for 2020

It’s January; and this January market not only a new year, but a new decade! As your company begins planning, take the time to discuss where your brand is (not just your company’s billings). Your brand affects all aspects of what marketers ...
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Message Crafting in the Midst of March

In the craziness of work, life, numerous tasks and even Spring Break, we often forget the main reason we do everything we do. The same is tr...
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Reassessing Your Social Media Plan

Social media trends are constantly changing, so it is a wise idea to look at your social media plan every so often to see if you are keeping...
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The Art of the (virtual) Elevator Speech

An elevator speech at networking events is a key part of managing your message and spreading it to others. This concept is no less important...
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How to Use Social Media to Target Your Market

“Target your market” is a topic discussed quite often… but many business owners still do not understand what that actually means. To level t...
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