Blog

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Understanding Social Media KPIs

Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need to measure your social media campaigns and understand if your company’s social media marketing strate...
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The Pandemic Has Changed B2B Sales Forever

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If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a...
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Measurement for Marketing Success: HubSpot Revenue Attribution Tool

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Advanced marketers today can measure the following based on a well-defined buyer persona.
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Three Elements of an Inbound Marketing Message

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A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept...
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Marketing Research Done Right - Getting to Know Your Audience

When you are thinking of conducting market research for your company, it’s important to do it the right way. You may fondly reflect on resea...
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