Blog

4 Tips for Your Virtual Trade Show Booth

Posted by Becca McPhail on 25 Jan, 2021

For many industries, especially in the B2B community, trade shows were the backbone of networking and sales. They offered a unique opportunity to bring products and technology to the marketplace first hand. Tens of thousands of dollars were...

Topics

Inbound Marketing, Marketing Strategy

Understanding Social Media KPIs

Posted by Madeleine Nutt on 19 Jan, 2021

1. iphone with social media icons on screen 2. people standing together holding mobile phones

Social media is largely influential. There are over 3 billion users worldwide — nearly 50% of the world population — which is why you need t...

Topics

Social Media, Marketing Strategy

The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020

If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a...

Topics

Digital Marketing, Marketing Strategy

Measurement for Marketing Success: HubSpot Revenue Attribution Tool

Posted by Sarah Tsai on 4 Nov, 2020

1. pie graph 2. blue background with icons and the words

Advanced marketers today can measure the following based on a well-defined buyer persona.

Topics

HubSpot, Growth Marketing, Marketing Strategy

Three Elements of an Inbound Marketing Message

Posted by Becca McPhail on 1 Sep, 2020

A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept...

Topics

Inbound Marketing, Marketing Strategy

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Blog

4 Tips for Your Virtual Trade Show Booth

Understanding Social Media KPIs

The Pandemic Has Changed B2B Sales Forever

Measurement for Marketing Success: HubSpot Revenue Attribution Tool

Three Elements of an Inbound Marketing Message

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