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6 Benefits of Creating Buyer Personas for Your Business

Maybe you’ve heard that you need to create buyer personas for your business.

They sound helpful and all, so you agree that you probably should. But you’re swamped and busy selling. Why stop to think about customers when you could use that valuable time selling to them instead?

Believe me, we get it. You’re anxious to grow your business and don’t want to miss potential opportunities. But here’s the thing – buyer personas are critical to long-term success. If you take the time to do it properly your efforts will be rewarded tenfold. Maybe even a thousand-fold, but you’ve got to start somewhere….

So if you’re tempted to skip or rush through the buyer persona step please don’t. A few hours of work now will be worth it for increased sales and efficiencies down the line.

Why? Here are 6 Benefits of Buyer Personas for Your Business:

Inbound Marketing Terms 101

Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the world.

When you get a group of accountants (or doctors, engineers, chefs, athletes, etc.) talking business in a room it can sound like another language. Marketers are no exception.

Admittedly, us marketing nerds get so excited about things like SEO, CTAs, CACs, LPs and responsive design that we sometimes forget those terms aren’t common knowledge.

Recently, I was talking with a client about segmenting and ways to increase their efficiency when he interrupted me to ask what I meant by “marketing automation software.”


I was glad he asked, because it was a reminder to back up and make sure we explain the terms we use regularly. For every person that asks, there are usually several others that just nod along and pretend (umm… not that I’ve ever done that before).

So we put together this list of Inbound Marketing Terms 101 to help. Clearly these aren’t to insult anybody’s intelligence – we know you’re brilliant at what you do. But we do marketing (with an emphasis on inbound) and want to help by making sure we’re on the same page when we discuss ways to meet your objectives.

How To Determine The Value of Your Marketing Partner/Vendor

I'm pretty intrigued by this subject and it's one of the major reasons our agency is shifting its focus to more inbound marketing and the use of marketing automation software (for adWhite that software is HubSpot).

In my opinion, while relationships are still important – and always will be – they are no longer the single most important factor to why businesses select marketing partners. I believe relationships should still be a major factor in how you choose your marketing vendor and why you choose them, but there are other important aspects to consider.

adWhite Welcomes Emily O'Shaughnessy as Content Marketing Manager

adWhite Marketing & Advertising recently hired Emily O’Shaughnessy as Content Marketing Manager. In this role she will manage content creation, distribution and inbound marketing for adWhite and its clients.

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