Long Form vs. Short Form
This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for their business to post long, detailed content or consistently put out shorter, easily skimmed posts.
The magic answer, like so many things in life: it depends.
Helpful, we know.
Which is why we work with them and encourage our clients to analyze their specific business, customers, industry, objectives and resources to determine the best, which is typically a mix of the two. But how do you find that perfect balance?