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The Rule of Seven: A Marketing Classic

Posted by Becca McPhail on 16 Sep, 2020
For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven times before a consumer will consider making that purchase. With that concept in mind, today I'm sh...
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Topics

Digital Marketing, Sales & Marketing Alignment

Facebook Business Pages: Managing Page Roles & Requesting Access

Posted by Morgan Tate on 15 Sep, 2020
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Many business owners struggle with the idea (and the actual process) of having a Facebook page for their business. Some may think that Faceb...
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Topics

Social Media

Three Elements of an Inbound Marketing Message

Posted by Becca McPhail on 1 Sep, 2020
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A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept...
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Topics

Inbound Marketing, Marketing Strategy

Permission-Based Marketing That Works

Posted by Taylor White on 28 Aug, 2020
Girl sitting on steps with Laptop in her lap
Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get t...
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Topics

Small Business Marketing, Digital Marketing

New 2020 Targeting Restrictions for Google Ads: What You Need to Know

Posted by Morgan Tate on 19 Aug, 2020
The Words
On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and cre...
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Topics

PPC, Google
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