Permission-Based Marketing That Works
Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work. Permission-based marketing means that ...
Marketing Insights
Tailored marketing that grows with your business
New 2020 Targeting Restrictions for Google Ads: What You Need to Know
On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and credit related ads. According to Google, they are making the ...
Mapping Your Marketing Strategy With Data
Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a ...
Google Shopping Ads 101
What Are Google Shopping Ads? Google Shopping Ads are also called Product Listing Ads (PLAs). They are ads that show up at the top of the page for product searches on Google, and they show up in ...
Now is the Time to Improve Your Online Presence
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy. ...
Email Shows Its Resiliency During COVID-19 Pandemic
In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundits have been quick to forecast the demise of the ubiquitous ...