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Elements of Inbound Marketing: Content is King

Posted by adWhite Marketing Team on 20 Oct, 2020
When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll our eyes, unless you are looking for a new home and then you may nod in agreement.
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Topics

Inbound Marketing, Content Marketing, Digital Marketing

How to Write an Effective Blog Post

Posted by Katie Clymer on 15 Oct, 2020
1. lady holding a laptop against a gray wall 2. hand holding a silver pen writing on white paper
When the latest writing assignment arrived in my inbox, I had to do a double-take. “How to Write an Effective Blog Post”!?! My first thought...
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Topics

Inbound Marketing, Content Marketing, SEO

Make Sure Your Email Marketing is Clicking: CTR is a Key Metric

Posted by Taylor White on 5 Oct, 2020
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Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hop...
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Topics

Email Marketing

Changing Up Your Website Perspective

Posted by Katie Clymer on 24 Sep, 2020
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Whenever we have clients reach out to us asking us for a refresh or website update we like to take take a step back and review their online ...
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Topics

Small Business Marketing

The Rule of Seven: A Marketing Classic

Posted by Becca McPhail on 16 Sep, 2020
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For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven...
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Topics

Digital Marketing, Sales & Marketing Alignment
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