These days, inbound marketing is the leading marketing method for companies that want to grow their business. The most successful organizations have embraced the inbound method to attract prospects, convert leads, build relationships and ultimately increase sales.
Happy New Year! Now is the time many of us feel optimistic and motivated for a fresh start. The holiday madness is over, and January provides a perfect opportunity to focus on updated goals and analyze whether your organization has the proper tools in place meet them.
If you’re ready to make an impact in the New Year, check out our list of 10 small business digital marketing trends for 2016.
We perform SEO for many local clients. We understand SEO pretty well and we know that it changes constantly. One thing we’ve been laser focused on the past 12-18 months though is GOOGLE. It seems like we’ve been all Google, all the time.
For some businesses, content marketing is a familiar term and a critical part of their overall marketing strategy. But others have never even heard of it, and for them the concept of sharing knowledge and information – for free – is a foreign concept. But there are proven benefits for doing just that, and today it’s become one of the best ways for small businesses to gain leads, build relationships and increase sales.
At adWhite we’ve been focusing intently on new SEO objectives around here lately, which has lead us to some great new information on landing pages. Recently we had an internal discussion about some of our collective, recent learning on the use of submit forms on a landing page. To re-cap, a landing page is a specific web page designed as part of a campaign, used to capture a user’s information and pique their interest in your product or service.