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Reaching Your Audience Through the Power of Social Media Marketing

Posted by adWhite Marketing Team on 5 Jan, 2021
Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a crucial marketing avenue to reach their audience. Facebook launched the social media era in 2004 and...
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Social Media

The Importance of Customer Experience on Your Website

Posted by Taylor White on 18 Dec, 2020
lady holding her iPhone in one hand, coffee in the other
In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference ...
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Topics

Digital Marketing, Inbound

The Pandemic Has Changed B2B Sales Forever

Posted by Taylor White on 14 Dec, 2020
laptop on a desk with B2B on the screen
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a...
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Topics

Digital Marketing, Marketing Strategy

Instagram Best Practices

Posted by Morgan Tate on 4 Dec, 2020
hand holding iPhone with Instagram on the screen
Instagram started in 2010 with only a handful of users. Soon it became the number-one photography app, gaining 100,000 users in only one wee...
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Topics

Social Media

Spreading Cheer: A 2020 Holiday Gift Guide

Posted by Becca McPhail on 3 Dec, 2020
lady wearing a red and white striped sweater holding a gift
As we officially enter the Season of Giving, this year feels undeniably different. While deep down we all have something to be grateful for,...
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