Elements of Inbound Marketing: Content is King
When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll our eyes, unless you are looking for a new home and then you ...
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How to Write an Effective Blog Post
When the latest writing assignment arrived in my inbox, I had to do a double-take. “How to Write an Effective Blog Post”!?! My first thought was that “robots” had taken over and were trying to ...
Make Sure Your Email Marketing is Clicking: CTR is a Key Metric
Designing an effective email marketing campaign is a bit like being a homebuilder as both require a structurally-sound foundation if you hope to achieve success. A home foundation, while a necessary ...
Changing Up Your Website Perspective
Whenever we have clients reach out to us asking us for a refresh or website update we like to take take a step back and review their online presence as well. We work with a wide range of industries. ...
The Rule of Seven: A Marketing Classic
For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven times before a consumer will consider making that ...
Facebook Business Pages: Managing Page Roles & Requesting Access
Many business owners struggle with the idea (and the actual process) of having a Facebook page for their business. Some may think that Facebook pages are only useful for certain types of businesses ...