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Best Ways to Optimize Your Company’s LinkedIn Page

Is your company’s LinkedIn page optimized for engagement? Don’t let your page get behind – LinkedIn is an extremely valuable tool that is used to engage and communicate with your business’s community and potential customers.
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COVID-19 Pandemic Drives Marketing Dollars to Digital Strategies

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Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a sa...
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Why Repurposing Content Should Be Part of Your Strategy

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As you probably already know, regular updates to your website and social media channels help position you as an authority in your field, bot...
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Text in Facebook Ad Images

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If you run Facebook ads you’re familiar with Facebook’s 20% text rule – where no more than 20% of the image can have text on it. The reason ...
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Email Remains a B2B Priority as Pandemic Stretches into 2021

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Any hope B2B sales and marketing could return to normalcy in 2021 took a hit in January when CES, the largest trade show in North America, w...
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