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Calculating Customer Acquisition Costs is Essential to Your Business

Posted by adWhite Marketing Team on 23 Nov, 2020
If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs (CAC).
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Topics

Small Business Marketing, Sales & Marketing Alignment

Five Ways to Rank Higher on Google

Posted by adWhite Marketing Team on 18 Nov, 2020
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Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better c...
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Topics

SEO, Digital Marketing, Google

Google AMP Looks to Optimize Content Across All Mobile Devices

Posted by Taylor White on 16 Nov, 2020
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They say that lightning never strikes the same place twice, but you might have noticed that a tiny thunderbolt icon is showing up on the sam...
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Topics

Content Marketing, Digital Marketing, Google

Measurement for Marketing Success: HubSpot Revenue Attribution Tool

Posted by Sarah Tsai on 4 Nov, 2020
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Advanced marketers today can measure the following based on a well-defined buyer persona.
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Topics

HubSpot, Growth Marketing, Marketing Strategy

Instagram: an Indispensable Element of Inbound Marketing

Posted by Becca McPhail on 2 Nov, 2020
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In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. T...
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Topics

Inbound Marketing, Social Media
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