Blog

Portrait of pretty young businesswoman and many question marks around

Should Brands Address Social Issues or is That the Third Rail of Business Today

Business leaders, many of whom grew up in the era of “never discuss politics or religion in polite company”, are caught in a contentious environment today where half of the consumers want their brands to address social issues and half of th...
Read More

What’s the Difference between a Font and a Typeface

man choosing a font
When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, o...
Read More

Marketing Shifts: Past Year's Evolution and Current Trends

Old way of printing
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-c...
Read More

Social Media Marketing Terminology Breakdown: A to Z

Man with computer thinking A B C's
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents,...
Read More

Social Media Verification: Should Your Brand Seek the Checkmark?

Social media blue verified checkmark
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received ...
Read More