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Challenge Concept

Marketing Challenges Predicted for 2024: AI, Google’s EEAT & More!

The calendar years may change but the marketing merry-go-round continues the same with small and medium-sized companies continually chasing marketing trends to keep up with the constantly changing tastes of today’s consumers.
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Should Brands Address Social Issues or is That the Third Rail of Business Today

Portrait of pretty young businesswoman and many question marks around
Business leaders, many of whom grew up in the era of “never discuss politics or religion in polite company”, are caught in a contentious env...
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What’s the Difference between a Font and a Typeface

man choosing a font
When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, o...
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Marketing Shifts: Past Year's Evolution and Current Trends

Old way of printing
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-c...
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Social Media Marketing Terminology Breakdown: A to Z

Man with computer thinking A B C's
You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents,...
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