Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a marketing strategy is knowing your goals and objectives. Once those are clearly defined you can start to devise a plan to attract, delight, and convert prospects into lifelong customers.
The COVID-19 global pandemic has made face-to-face meetings and firm handshakes an endangered species for the foreseeable future, so your sales enablement strategy should include a digital sales kit.
With trade shows and conferences on the shelf and business travel reduced to essential client support, you need a way to engage prospective customers remotely.
When you are thinking of conducting market research for your company, it’s important to do it the right way. You may fondly reflect on research projects in school. While times may have changed a bit since then, the steps you took will help you conduct successful market research now. And now, thanks to social media outlets, some of this can be done yourself!
Congrats! Your business has grown (or you’re just now starting!) and you’re in decision mode: Do you hire an in-house marketing team or engage an agency/firm? Both have qualities that can be very beneficial to your business. Here are some criteria that will help you choose which one might work the best for you.
When your public relations plan is considered, it’s important to recognize different facets of public relations – public speaking, press releases, social media and crisis management, to name a few.
However, it is even more crucial to define your “public” before your company tries to relate to them. With your public in mind, your public relations strategy will yield greater results, because they will find the information you provide useful.