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What’s the Difference between a Font and a Typeface

When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, or to put it in printing terms, in “black and white.”
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Marketing Shifts: Past Year's Evolution and Current Trends

Old way of printing
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-c...
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Social Media Marketing Terminology Breakdown: A to Z

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You could argue that in the past decade “social media usage” went from the “cool kids” to all kids, to their parents, to their grandparents,...
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Social Media Verification: Should Your Brand Seek the Checkmark?

Social media blue verified checkmark
Social media verification used to be straightforward: a business or brand proved it was authentic, unique, and notable and then it received ...
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Social Media Trends for 2023: How Small Businesses Can Land Customers

Social Media keys on keyboard
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, li...
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