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Web Accessibility Lawsuits Against Businesses of All Sizes on the Rise

Posted by adWhite Marketing Team on 3 Sep, 2021
Businesses across America, from Domino’s Pizza to Home Depot to Wells Fargo have been the targets in recent years of web accessibility lawsuits, but it is not just large companies with deep pockets at risk as Main Street is as vulnerable as...
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Topics

Website Design, Website Accessibility

TikTok Influencers Provide Brands A Powerful B2C Marketing Channel

Posted by adWhite Marketing Team on 22 Mar, 2021
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TikTok, launched on the world stage less than three years ago, has become a go-to marketing channel for B2C brands, especially those looking...
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Topics

Influencer Marketing, Social Media

Reaching Your Audience Through the Power of Social Media Marketing

Posted by adWhite Marketing Team on 5 Jan, 2021
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Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a ...
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Topics

Social Media

Calculating Customer Acquisition Costs is Essential to Your Business

Posted by adWhite Marketing Team on 23 Nov, 2020
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If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping...
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Topics

Small Business Marketing, Sales & Marketing Alignment

Five Ways to Rank Higher on Google

Posted by adWhite Marketing Team on 18 Nov, 2020
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Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better c...
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Topics

SEO, Digital Marketing, Google
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