Google Ads: Quality Score
What is a Quality Score in Google Ads? Google assesses the overall quality and relevance of your keywords and ads, then assigns a Quality Score rating based on the following:
Marketing Insights
Tailored marketing that grows with your business
5 Marketing Tricks to Try With Your Instagram Business Account
In the words of the infamous Ferris Bueller, “Life moves pretty fast. If you don’t stop to look around once in a while, you could miss it.”
5 (Actually Entertaining) Marketing-Related Podcasts
Fun Fact: Did you know that podcasts were created in 2004 by former MTV video jockey Adam Curry and software developer Dave Winer? We grew up in the "I want my MTV" era and now we're living in a "I ...
UX Part 1 of 9: From the Top: The User Experience
The User Experience, "UX" for short, encompasses all aspects of a customer’s interaction with a company, from its products to its services, and all channels and touchpoints in between. “A touchpoint ...
Video Killed the Phone Call … or Something Like That
You’ve probably noticed that you're seeing videos more and more. Whether it’s on a social platform or in an email newsletter, videos are becoming the norm. For me, it’s a little nerve-racking to ...
Is Page Speed Important For SEO?
Short answer, yes it is. It's very important. But it's not only important for SEO, it's important for user experience and we can't lose sight of that. In fact, SEO is really about improving the user ...