As a developer at adWhite, I spend a lot of time working on my Mac and it's hard not to start making a mental list of things I'd like to improve on that would make my daily tasks go smoother and more efficiently. Operating systems do a great job to provide basic tools for computer shortcuts and streamlining basic tasks, but as your needs grow, you need more specialized tools.
adWhite celebrated our 15th Anniversary on March 1st. We've had a blast looking back at pictures of our original office (Taylor's garage) as well as old pictures of ourselves while discussing past projects, old clients, etc... We celebrate a history of highs and lows — but thankfully more highs. In the past 15 years, we've seen numerous changes in our industry and many marketing trends come and go. Likewise, we've had the opportunity to work with great clients, partners and adWhite team members through the years.
Celebrating our 15th anniversary on March 1, 2018 has lead us to reflect back on where we've come from and how we've evolved over the years.
If you ask someone what SEO (Search Engine Optimization) is, they will mostly likely tell you it’s about getting your website to rank high in Google search results. It’s common knowledge these days for tech people as well as just about anyone that uses the web. It’s also common knowledge that SEO is done through customizations on your website, blogging and social media activity.
The most basic relationship between a business owner and an SEO consultant is to discuss goals for business growth and have a web developer build a fancy website, incorporating keyword research into meta-tags and content. An ongoing plan is developed to create content for blogs and social media posts, with the assumption that these tasks will help your new website appear at the top of Google’s search results. This is the traditional idea of SEO.
We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, not political forecasting, we have pondered a few questions as we look forward into 2018.
