Corporate Giving: What We Can Learn from Kendra Scott & How It Can Benefit Your Organization

Corporate giving comes in many forms. Some organizations offer an employee match program, while others allot a certain amount of paid hours for their employees to volunteer. Companies often support nonprofits they believe in, whether by financial or in-kind donations.

Is It Okay to Use Humor in Your Marketing?

Humor. Organizations often wonder if it’s okay to use humor in their advertising or marketing. Many times they want to, but are hesitant or afraid it will backfire. This is a valid concern, because it certainly can. 

However, when done right, humor is absolutely okay to incorporate into your marketing. In fact, there are many potential benefits. Humor can get your brand noticed and help you connect with your target market. Think about which commercials you remember from the Super Bowl. Most likely it is the funny ones that stick with you.

State of Inbound 2016 Released

In fashion, September brings the most highly anticipated issues for the industry. Magazines spend months researching and compiling the latest trends, working together to create a comprehensive end product. Eager readers devour the pages to see how they compare and what they need to upgrade to keep up with competition in the months ahead. 

The Buyer’s Journey: Why & How to Customize Your Content Based on the Customer Lifecycle

The “Buyer’s Journey” refers to the typical process buyer’s go through when purchasing a product or service. It consists of three stages:

  1. Awareness
  2. Consideration
  3. Decision

Six Ways to Encourage Attention to Detail in Your Organization

Steve Jobs understood the importance of attention to detail in business better than anyone. He often reminded us, “Details matter, it’s worth waiting to get it right.”