How NOT To Get Stuck Naming Your Next Product “Boaty McBoatface”

I stumbled across an article with the words “Boaty McBoatface” in the headline, so naturally I clicked to see what that was all about. I got a kick out the debacle.

4 Website Essentials for Increasing Traffic

Even if a website is full of wonderful content and useful information, it can only be considered truly great if people can find it. Your website can work wonders for you, but only if it’s set up correctly and optimized to do so.

We've compiled a list of the most essential components to increasing leads and driving traffic to your website, broken down into 4 categories (for a full, detailed version, download our FREE ebook). Here are our top website tips and 'must haves':

If Content Is King, Context is Queen

Twenty years ago, Bill Gates famously wrote “Content is where I expect much of the real money will be made on the Internet…” His essay was tittled “Content is King.” 

Two decades later it seems his prediction was correct.

Pretty smart guy, that Bill Gates.


6 Tips for Turning Your Passion Into a Successful Business

Do what you love and love what you do.

How often have we heard this line? Or its familiar cousin: “if you love what you do, you’ll never work a day in your life.”

Maybe that’s true for small percentage, but for the rest of us, even if we’re lucky enough to have a job we love we’re probably working like crazy to make sure it succeeds.

Should You Use Long Form or Short Form Content?

Long Form vs. Short Form

This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for their business to post long, detailed content or consistently put out shorter, easily skimmed posts. 

The magic answer, like so many things in life: it depends.

Helpful, we know.

Which is why we work with them and encourage our clients to analyze their specific business, customers, industry, objectives and resources to determine the best, which is typically a mix of the two. But how do you find that perfect balance?