Learning How to Communicate Based on our Differences

As a client account manager at adWhite, I spend a majority of my day working with various clients as a critical part of their marketing efforts. Recently, I got to go deeper with one of my favorite clients, Extended DISC®, by taking their assessment and going through some training to understand how to read the results. It was a fascinating experience.

I vaguely remember taking the DISC profile when I started my first position out of college. Then, I was just pleased to have an offer of employment after completing the individual assessment. Fast-forward to 2018, and I am beginning to understand just how valuable this 10-minute assessment really is for both my personal and professional development.  

Our favorite Mac (macOS) Productivity Tools

As a developer at adWhite, I spend a lot of time working on my Mac and it's hard not to start making a mental list of things I'd like to improve on that would make my daily tasks go smoother and more efficiently. Operating systems do a great job to provide basic tools for computer shortcuts and streamlining basic tasks, but as your needs grow, you need more specialized tools.

adWhite 2018 March Newsletter


adWhite celebrated our 15th Anniversary on March 1st. We've had a blast looking back at pictures of our original office (Taylor's garage) as well as old pictures of ourselves while discussing past projects, old clients, etc... We celebrate a history of highs and lows — but thankfully more highs. In the past 15 years, we've seen numerous changes in our industry and many marketing trends come and go. Likewise, we've had the opportunity to work with great clients, partners and adWhite team members through the years.

A Look Back in Pictures

Celebrating our 15th anniversary on March 1, 2018 has lead us to reflect back on where we've come from and how we've evolved over the years.

Is SEO the same as it was 10 years ago?

If you ask someone what SEO (Search Engine Optimization) is, they will mostly likely tell you it’s about getting your website to rank high in Google search results. It’s common knowledge these days for tech people as well as just about anyone that uses the web. It’s also common knowledge that SEO is done through customizations on your website, blogging and social media activity.

The most basic relationship between a business owner and an SEO consultant is to discuss goals for business growth and have a web developer build a fancy website, incorporating keyword research into meta-tags and content. An ongoing plan is developed to create content for blogs and social media posts, with the assumption that these tasks will help your new website appear at the top of Google’s search results. This is the traditional idea of SEO.