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The Power of Customer Loyalty Programs

I remember when I signed up for my first customer loyalty program. It was at the urging of my husband during my checkout at a Hallmark store many years ago. I can recall them asking me to sign up and thinking, "why bother?", but my husband ...
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UX Part 2 of 9: Information Architecture

ux-wheel-ia
One the main challenges for consumers today is information overload. Not only too much information, but also the integrity of available info...
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What is a Considered Buy?

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Every Sunday afternoon, I race through the grocery store picking the same items off the shelves that I purchased the week before. In prepara...
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What's so Awesome About the HubSpot CMS?

CMS---Page-Dashboard
I was a pretty big fan of WordPress … was! I mean, it's still OK and it has its pluses and minuses, but it's also a huge pain in my butt!
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Inbound 19...here we come

Inbound-2019
The adWhite team is heading to Boston on Monday (Labor day) to attend HubSpot's annual Inbound Conference. This year half of our team is goi...
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