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Inbound Marketing FAQs

Hopefully you've been hearing the buzz about Inbound Marketing, and you know that attract-convert-close-delight isn't a dating metaphor!

Here are a few FAQs answered to help you understand what we eat, sleep and breathe day in and day out. As a Platinum HubSpot Agency, we are drinking the inbound marketing Kool-Aid, and so are many of our clients. 

Why We Became An Inbound Marketing Agency

adWhite started as a "full-service" advertising agency. I had worked for two ad agencies and two direct-response agencies in Dallas. I liked the idea of running an advertising agency. Initially we focused on business-to-business clients with a particular focus on the maintenance side of commercial aviation, because that was where I personally had the most expertise. We developed logos and brochures and websites for companies that sold their products or services to commercial airlines. We then started helping them with trade shows (not only the design pieces but also the production and logistics of the trade shows). It wasn't the most fun work, but it got my foot in the door with several clients because they didn't have a marketing team, and they didn't want their sales team coordinating trade shows.

Why We Loved Inbound 2018

It’s a wrap! Quite an understatement to say that our team had a blast at Inbound

We were among the 24,000+ Marketers from 100+ countries that came together in Boston September 3-6 to attend the most remarkable business event hosted by HubSpot.  

Founded by Brian Halligan and Dharmesh Shah in 2006, HubSpot is a developer and marketer of software products for inbound marketing and sales. It’s focus is on helping companies reach their customers by providing meaningful, timely, and relevant content. The company started off as a world-class marketing technology that provided tools for social media marketing, content management, web analytics and search engine optimization. However, as the company grew, it now also provides sales enablement tools as well as brand new roll out of “Service Hub” in 2018 that allowed the integration of customer service, sales, and marketing. Isn’t that cool?

What Can a HubSpot Agency Partner do For You?

As a client account manager at adWhite, I spend a majority of my day working with various clients as a critical part of their marketing efforts. By utilizing the marketing automation software, HubSpot, I am able to market more effectively using various online channels. 

This is the new generation of marketing: generate more leads, increase revenue and improve your clients' ROI — all while having a dedicated strategy through the use of content creation, website design, email marketing, sales enablement and website optimization, along with brand and social media management. 

Accountants Love HubSpot Too!

As the Finance and HR Director at adWhite, I have more of an observatory role in the execution of the inbound marketing activities that take place here. Although I am not hands on in the work that relates directly to our client’s marketing, I am very interested in the results of our efforts. Specifically, I like to be a part of measuring the success of the effort we are putting into inbound marketing.