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Mapping Your Marketing Strategy With Data

Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a marketing strategy is knowing your goals and ...
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Eye-Opening Inbound Stats

The inbound marketing approach contrasts greatly with traditional marketing. Standard advertising pushes OUT messages using methods such as ...
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3 Common Misconceptions About LinkedIn

Happy birthday LinkedIn! After 17 years this platform has continued to grow exponentially. After reaching 100,000 members in its first year,...
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How Buyer Personas Humanize Your Communications

The new decade changed the world quickly, and in ways many didn’t or couldn't predict. Now we’re all doing our best to adapt, adjust, and at...
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Now is the Time to Throttle-Up Your Marketing

It is hard to imagine that in just two months we went from “business as usual” and a roaring economy to a country where 95 percent of Americ...
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